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Product Marketing Designer

 

Product Marketing Designer

At Lifion, we’re reinventing HCM software from the ground up. We’re looking for a designer to join our agile marketing team and help us drive the success of a product that’s positioned to change the way companies work.

You’ll be an integral part of our agile marketing team, synthesizing design with copy to tell the Lifion story and present it in a powerful, engaging way. This is a unique opportunity to shape the way the world consumes a brand new product (backed by a Fortune 500 company); you’ll have ownership, accountability, and a ton of responsibility. You’ll collaborate with marketing, sales, implementation, and product teams to learn the ins and outs of our next-gen HCM platform and apps & help build and expand our brand. This is truly an opportunity to think outside the box and get ridiculously creative -- we’re looking for curious, independent, expressive, and aspirational thinkers.


Position Responsibilities

  • Drive creation of multiple types of creative content that will assist in B2B sales, marketing, recruiting and internal culture building efforts

  • Maintain a prioritized backlog of creative projects and provide regular updates to stakeholders while managing expectations of delivery dates

  • Maintain brand aesthetic and standards across all channels, making sure it aligns with Lifion

  • Build and deliver on digital creative libraries and style guides


  • Specific content pieces will include (but not be limited to):

    • Marketing: Content to help drive sales pipeline

      • Static content: infographics, one pagers, ‘slicks’, photography, bespoke customer assets, Office Suite templates

      • Website: ongoing design and upkeep, user testing, landing pages, sales material

    • “Internal marketing”: Content to help reinforce key cultural values

      • Static content: Posters, desk drops, banners

    • Sales: Assets to help drive the sales process

      • Static content: Case studies, guides, ROI calculators

    • Recruiting: Content to help promote our talent brand

      • Static content: Case studies, informational material, website updates




Qualifications

  • Bachelor’s Degree in Advertising Design, Graphic Design, Communication Design or related field or equivalent work experience

  • 5+ years of B2B product marketing design experience, ideally in the enterprise software or technology space

  • HCM or HR software experience is a plus

  • Highly skilled in Adobe Creative Cloud, Office Suite, Keynote and InVision

  • Experience in web design (HTML/CSS, Wordpress) is a plus

  • Strong project management skills

  • Drive to create scalable and repeatable processes for content creation

  • Detail-oriented but can shift gears to high-level thinking when necessary