We’re out there building complex things. Though you may only work on a portion of what your company produces, the big picture may include digital and physical elements, web and mobile, brick and mortar, wearables, services, marketing, logistics, social and much more. You’re in the business of creating and selling an experience.
Designers have powerful tools and processes at their disposal, but let’s take a minute to examine the landscape, talk about great experiences, ways to put design into context and use our work to influence others and build a design driven organization.
We’ll also dig in a little deeper and touch on how we can use the journey as a model for business roadmap, organizational design, and a tool to truly differentiate a business.
Ben Running is the director of the Innovation Lab at Jet.com where the team focuses on the next generation of e-commerce technologies like bots, conversational commerce, VR/AR, IoT, as well as organizational design. Prior to the Innovation Lab, he led the Jet product design team. Jet.com was acquired by Walmart for $3.3 B in September of 2016, marking the largest U.S. e-commerce acquisition to date.
Prior to Jet.com, Ben was Director of Design at BuzzFeed. He’s on a quest to visit all of America’s National Parks, and practices 80s hair metal guitar in his spare time.